What's in a name? Would a poorly titled 3G iPhone still have legions of drooling fans queuing up to buy one first? What would a good name for a 3G iPhone be?

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After months of speculation Optus is confirmed to be one of several Australian mobile service providers to be selling Apple's iPhone.

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Telco 3 has gone to extreme measures to get the iPhone, creating a website where customers can beg Apple to make the handset available on its network.

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Speaking yesterday at the Emerging Communications Conference at the Computer History Museum in Silicon Valley, Rich Miner, Google group manager for mobile platforms, predicted that sales of Android-based devices will outpace those of the iPhone.

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As Telstra's rivals prepare for their 11 July 3G iPhone launches, the national carrier has maintained silence over speculation that it derailed its own deal with Apple to resell the device.

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Apple wowed the cell phone industry a year ago with the first version of the iPhone. And now its new software development kit and soon-to-be-launched application store featuring third-party applications could change the game yet again.

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While Australia waits for the iPhone, time is quickly closing in on the beginning of a new chapter in the history of the iPhone, one that could signal just how far Apple can take its maiden voyage into the smartphone world.

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The era of officially sanctioned iPhone applications should kick off on Monday.

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Australians all let us rejoice, the iPhone's finally here. After a year of rumours, gossip and frantic speculation the day is finally upon us, but don't expect it to blow you away.

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The latest third-party iPhone app to draw blogosphere buzz this morning is most definitely not Apple-approved.

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