Apple backpedals on 'deceptive' Safari promotion

April 21st, 2008 by Martin LaMonica

Following a storm of criticism, Apple has changed its Software Update software to mark a distinction between new programs, such as its Safari on Windows browser, and updates to existing ones.

Last month, Apple started to include Safari 3.1 in a list of applications available from its Software Update program.

Critics claimed Apple was deceiving people into installing a new program — Safari 3.1 for Windows XP — through a program meant to update already installed applications, namely iTunes and QuickTime.

Now, Apple's Software Update has two separate boxes, one labeled "New Software" and the other labeled "Updates." Before Safari 3.1 was under the "Updates" box and there was no "New Software" heading.

The folks at Mozilla noticed the change but don't appear fully satisfied.

"This is a good first step. Now Apple needs to stop checking the box for "New Software" items by default. With that change, I think I'd be pretty happy to let the Apple Software Update service back on my Windows machine," Asa Dotzler, director of Mozilla community development, wrote Thursday.

An Apple representative told Computerworld that the change was done to distinguish new software from updates but declined to say whether it was in response to criticisms or whether Apple may leave the "New Software" box unchecked, as Mozilla's Dotzler suggested.

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1 Response to “Apple backpedals on 'deceptive' Safari promotion”

MOAT
April 22nd, 2008 at 6:44am

I like the newer format but I still think it could be less confusing.

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