If you haven't seen the Mac specific ads online already, iiNet are trying to woo Aussie Mac users to their broadband services by offering dedicated Mac user support.

iiNet claim it is the first Mac focussed support line by any Australian ISP. iiNet's chief operating officer, Mark White, said in a statement released by the company that iiNet's ability to offer Mac customers a dedicated support line was due to the growing numbers of iiNET customers using Macs.

-The number of iiNet customers who use Macs is increasing. This new support line is about extending our already strong support experience where customers need it," Mark said.

-Our specialist Mac Support Team has undergone a training program designed by Apple, and is dedicated to teaching effective troubleshooting for our Mac users. Each member of the Support Team has access to a range of live Mac computers and Operating Systems, to enable a faster, more individualised and accurate response," he said.

Mark added -Our tech support line has seen around 5% of callers opting for the Mac support option. The percentage of iiNet customers that use Macs is higher than ever before - they currently represent around 10% of our customer base and we expect our Mac user numbers to increase even faster than industry predictions on Mac market share."

The support extends the relationship iiNet has with Apple in Australia. Music and video purchased from Apple's iTunes store can be downloaded without affecting monthly download quotas.

While iiNet has progressed into a respected industry leader with hundreds of thousands of customers across Australia, the company prides itself on thinking locally, and providing high quality and high value communication services. This is combined with award-winning 24/7 customer service and support - an attribute that has set it apart from its competitors.

More information can be found at www.iinet.net.au/mac